Engadget is covering the "Apple Experience" in person, where we expect a new MacBook Neo to be on display.
Cherlynn Low, Devindra HardawarUpdatedWed, March 4, 2026 at 3:44 PM UTCAdd Engadget on Google
Here we are in the middle of a week that's already been full of announcements from Apple, and yet there is more to come. After showing off the iPhone 17e, iPad Air M4, MacBook Air M5 and new MacBook Pro with M5 Pro and M5 Max chips (oh, and the Studio Display XDR), the company is still hosting an "experience" today in New York, and the word on the street is that a new, lower-cost MacBook is on the agenda.
Apple is not livestreaming this event, and we honestly have no idea if a presentation is really even on the agenda. But we do have a date and a time: March 4 at 9AM ET. We also have a location that can't be disclosed to the public, and we'll be there bright and early to tell you all about what we see. This liveblog will kick off at about 6AM ET, and I expect we'll be at Apple's venue by 8AM ET, if you want something to read while you sip your morning bevvy.
In the meantime, you can catch up on everything Apple has already announced so far this week and also… Read all about the regulatory document that MacRumors spotted on Apple's website for something called a "MacBook Neo." It's quite likely that this is what we see in just a few hours, and frankly, I'm excited. Not just to see a more affordable device in this economy, but also just to chat with all our readers. See you soon!
Live coverage is over48 updates
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Wed, March 4, 2026 at 7:39 AM PSTBilly Steele
Cherlynn and Devindra have moved on to their respective deep-dive sessions on the new devices, so we’re going to wrap things up here. Stay tuned to Engadget for more Apple analysis throughout the day. Follow along right here!
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